Business analytics is revealing details about customers that were never learned before. WHY IT’S IMPORTANT Customer data uncovers opportunities to identify pain points, upsell and cross-sell. Every dollar invested in business analytics delivers a $13 ROI.11 In fact, extensive users of customer analytics are more likely to outperform the market by 49 percent in profits […]
A modern content platform supports the wide range of information retrieval techniques that are appropriate for various situations. • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the meaning of particular queries, using advanced linguistic • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the […]
Whether your target audience relies on smartphones, tablets, or PCs, omnichannel delivery capabilities are a key requirement for a modern WCM platform. You must be able to easily deliver information that your customers, partners, and employees find relevant—via their preferred communication channels. Of course, managing web content is not a new challenge. Years ago, marketing […]
How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and […]
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