Why SSL Certificates are Important for your Website

An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website […]

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WEBSITE DESIGN: TOP 10 AGENCIES

Website design companies in Johannesburg: Top 10 agencies Website design is the art and science behind your online presence and the success thereof. Most websites solely encompass the former or the latter. Only the best web development agencies combine the beauty of art with the rationality of science to create the best website for you. In […]

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Blogs Will Help Your Website’s SEO

A website shouldn’t be something you create and leave alone. Great websites are like living organisms; they are constantly growing and changing. (And they need to be fed!) A blog allows your site to grow by providing content that wouldn’t otherwise be contained on your site. When customers are looking for a product or service, […]

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What Is a URL? (Uniform Resource Locator)

A domain name is part of a URL, which stands for Uniform Resource Locator. In order for computer networks and servers to “talk to one another,” computers rely on a language made up of numbers and letters called an IP address. Every device that connects to the Internet has a unique IP address and looks […]

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Facebook Advertising or Google AdWords?

So why is there so much discussion around Facebook Advertising and Google AdWords in the paid media space? Simply put, the continual growth year after year cannot be ignored. According to Forbes, Facebook saw a 50% increase in active advertisers from 2015-2016 and reached 3 million advertisers. In addition, Facebook accounts for 65% of total […]

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Social Media Trends That Will Dominate 2018

 Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. It was a flop. But now, multiple companies—including Google,Facebook, and SNAP—are competing to enter or re-enter the AR […]

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10 Essential Social Media Marketing Statistics for 2017

Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3. Female internet users are more likely to use Instagram than men, at 38% vs. 26%. 4. 29% of internet users with college degrees use Twitter, compared […]

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Channeling Digital Assets

There is a secret sauce for doing business in the digital age— rich media encapsulated by digital assets pervade all aspects of today’s digital experiences and must be managed effectively. As a mobile shopper, you might want to buy a sweater on your smartphone. A set of detailed photos (with magnification capabilities, 3D rotation, and […]

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Streamlining Branded Experiences

To succeed in the attention economy, companies must delight their target audiences with branded experiences. Nowhere is this more essential than when it comes to optimizing the use of rich media. Online marketing campaigns depend on having the right visual themes reinforcing spoken messages, available on both PCs and mobile devices. Even customer support tutorials […]

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Experiencing an Energy Company through Branded Connections

A European energy company needed to build out its direct-to-consumer capabilities based on the visitor’s goals. When prospects sought information online, they were most likely in the midst of a shopping experience. They looked for rate-related information and other things that influence initial buying decisions. Customers, on the other hand, expected personalized and targeted content, […]

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The digital content explosion

Whether your target audience relies on smartphones, tablets, or PCs, omnichannel delivery capabilities are a key requirement for a modern WCM platform. You must be able to easily deliver information that your customers, partners, and employees find relevant—via their preferred communication channels. Of course, managing web content is not a new challenge. Years ago, marketing […]

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Digital Assets and Business Transformation

How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and […]

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