How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and rich media in many other formats. Moreover, a DAM system orchestrates the seamless connections for producing branded experiences. It becomes a living repository for empowering digital initiatives across your organization. When attention spans are short, time matters. It is essential to connect your internal business and creative teams with your external branding and digital agencies, and ensure that employees and partners are able to securely access and share the digital assets they need to do their jobs. It is essential to seamlessly integrate your DAM system with other key applications within your enterprise to solve business problems.
Source “HOW DIGITAL ASSET MANAGEMENT EMPOWERS THE TOTAL DIGITAL EXPERIENCE”