There are many components to establishing a good brand identity with your website. Having a social media presence and accurate content writing that are appropriate to your site are, for instance, both invaluable. However, it is the website’s design that leaves the most immediate impact on a visitor.

A good website design for your brand doesn’t just need to look stylish. It needs to be a design that embodies the very essence of what you want your audience (whoever you determine them to be in creating your brand identity) to feel when they visit your page. From the the moment the site opens, they should understand your brand and exactly what makes you exceptional. This identity should also remain consistent throughout your whole website.

Great design should always get the colour scheme right. An appropriate palette enforces the image your brand is trying to convey. Bright colours, for instance, suit websites that are appropriate for children while clear and neutral colours agree with wedding businesses. Good photography is also essential. First-rate photographs make a site look professional while the majority of inexpensive stock photos will cheapen your brand. Most of all, figure out your message and goals as soon as possible. Your homepage should be built to communicate this message in as clear and concise a way you can.

This article was written by Andrew Doward