api-test

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COVID-19 Link Requirement on ZA Domain Sites

COVID-19 Link Requirement on ZA Domain Sites

As per the Government Gazette volume 665 dated 26 March 2020: All Internet sites operating within .za (anything.za) top level domain name must have a landing page with a visible link to www.sacoronavirus.co.za. If you would like us to add a banner to your websites...

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Why SSL Certificates are Important for your Website

An SSL certificate is something that every business should have on their website, especially after Google prioritized websites with SSL certificates for better search engine rankings. SSL, which stands for Secure Socket Layer, is an encryption technology used to create a secure connection between a web server and a user’s web browser. When a website […]

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WEBSITE DESIGN: TOP 10 AGENCIES

Website design companies in Johannesburg: Top 10 agencies Website design is the art and science behind your online presence and the success thereof. Most websites solely encompass the former or the latter. Only the best web development agencies combine the beauty of art with the rationality of science to create the best website for you. In […]

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Blogs Will Help Your Website’s SEO

A website shouldn’t be something you create and leave alone. Great websites are like living organisms; they are constantly growing and changing. (And they need to be fed!) A blog allows your site to grow by providing content that wouldn’t otherwise be contained on your site. When customers are looking for a product or service, […]

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What Is a URL? (Uniform Resource Locator)

A domain name is part of a URL, which stands for Uniform Resource Locator. In order for computer networks and servers to “talk to one another,” computers rely on a language made up of numbers and letters called an IP address. Every device that connects to the Internet has a unique IP address and looks […]

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Facebook Advertising or Google AdWords?

So why is there so much discussion around Facebook Advertising and Google AdWords in the paid media space? Simply put, the continual growth year after year cannot be ignored. According to Forbes, Facebook saw a 50% increase in active advertisers from 2015-2016 and reached 3 million advertisers. In addition, Facebook accounts for 65% of total […]

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Social Media Trends That Will Dominate 2018

 Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. It was a flop. But now, multiple companies—including Google,Facebook, and SNAP—are competing to enter or re-enter the AR […]

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10 Essential Social Media Marketing Statistics for 2017

Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3. Female internet users are more likely to use Instagram than men, at 38% vs. 26%. 4. 29% of internet users with college degrees use Twitter, compared […]

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Big Data analytics

Business analytics is revealing details about customers that were never learned before. WHY IT’S IMPORTANT Customer data uncovers opportunities to identify pain points, upsell and cross-sell. Every dollar invested in business analytics delivers a $13 ROI.11 In fact, extensive users of customer analytics are more likely to outperform the market by 49 percent in profits […]

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Raise the bar with alternative platforms

Consider investments in alternatives to your current platform that will substantially modernize your content delivery capabilities and raise the bar on your digital experiences. These include: • Services that encapsulate existing content repositories and leverage current investments • Innovative tools, technologies, and content management capabilities that are not provided by your current content platform Once […]

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Channeling Digital Assets

There is a secret sauce for doing business in the digital age— rich media encapsulated by digital assets pervade all aspects of today’s digital experiences and must be managed effectively. As a mobile shopper, you might want to buy a sweater on your smartphone. A set of detailed photos (with magnification capabilities, 3D rotation, and […]

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Streamlining Branded Experiences

To succeed in the attention economy, companies must delight their target audiences with branded experiences. Nowhere is this more essential than when it comes to optimizing the use of rich media. Online marketing campaigns depend on having the right visual themes reinforcing spoken messages, available on both PCs and mobile devices. Even customer support tutorials […]

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Design customer-centric communications from the inside out and outside in

To improve the customer experience, you need to design and deliver actionable communications. They should use clear and concise language and be compliant, accurate, and controlled. All this requires synchronizing the right data with CCM software and the business processes that intersect with customer touchpoints. Many organizations undertake customer journey mapping projects and make the […]

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Multiple Modes to Search for and Find Content

A modern content platform supports the wide range of information retrieval techniques that are appropriate for various situations. • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the meaning of particular queries, using advanced linguistic • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the […]

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Experiencing an Energy Company through Branded Connections

A European energy company needed to build out its direct-to-consumer capabilities based on the visitor’s goals. When prospects sought information online, they were most likely in the midst of a shopping experience. They looked for rate-related information and other things that influence initial buying decisions. Customers, on the other hand, expected personalized and targeted content, […]

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The digital content explosion

Whether your target audience relies on smartphones, tablets, or PCs, omnichannel delivery capabilities are a key requirement for a modern WCM platform. You must be able to easily deliver information that your customers, partners, and employees find relevant—via their preferred communication channels. Of course, managing web content is not a new challenge. Years ago, marketing […]

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Digital Assets and Business Transformation

How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and […]

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Customer mobility

WHY IT’S IMPORTANT Expectations of what customer service should be are higher than they have ever been. In today’s mobile world, your customers expect 24/7 engagement any time and from anywhere. They are no longer content to work within your set business hours. They expect to connect at any time of day or night. They […]

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